End-to-End Support for Brands on Amazon

Mercantile Commerce provides full-service Amazon account management and consulting for brands selling on Amazon. Our services are organized around five core pillars that reflect how we help brands grow sustainably on Amazon: Strategic Guidance, Supply Chain, Conversion, Traffic, and Data & Analytics. These services map to relevant Amazon Solution Provider Portal (SPP) categories while accurately reflecting the scope of services we provide.

Strategic Guidance

We partner with brand leadership teams to set strategy, prioritize initiatives, and navigate Amazon’s evolving ecosystem.

  • Amazon launch strategy and go-to-market planning

  • Marketplace expansion strategy and execution

  • Account health strategy and risk management

  • Program participation strategy (e.g. FBA, AWD, AGL, Vine, Creator Connections, Deals, etc.)

  • Brand Registry setup and administration

  • Climate Pledge Friendly enrollment and sustainability readiness guidance

  • Training and enablement for seller teams, including SOP development and leadership advisory sessions

Supply Chain

We support inventory planning, fulfillment operations, and reverse logistics to ensure products flow efficiently through Amazon’s network.

  • Inventory forecasting and inventory management

  • Inbound shipment creation and FBA shipment management

  • FBA preparation guidance (labeling, bundling/kitting, SIOC readiness)

  • Stranded inventory identification and resolution

  • Removal order and disposal coordination

  • Excess and aging inventory analysis and liquidation or donation coordination

  • International shipping coordination to Amazon fulfillment centers

  • International returns coordination and recovery strategy

  • Warehousing and off-Amazon storage strategy and coordination

Conversion

We optimize product detail pages and brand experiences to improve conversion and customer trust.

  • ASIN creation, listing setup, and variation management

  • Search-optimized titles, bullets, descriptions, and backend keywords

  • Attribute optimization and item classification

  • Flat file uploads and catalog error resolution

  • A+ Content strategy, creation, publishing, and optimization

  • Brand Store creation, management, and optimization

  • Image upload management and image compliance review (client- or partner-provided assets)

Traffic

We drive qualified traffic to listings through disciplined advertising and promotional execution.

  • Ad planning, campaign structure, bid optimization, and budget pacing

  • Keyword research

  • Sponsored Products, Sponsored Brands, and Sponsored Display advertising management

  • Advertising performance reporting and invoice analysis

  • Deal, coupon, and promotion planning and execution

Data & Analytics

We provide data-driven insights to support informed decision-making and continuous improvement.

  • Business and performance analysis across catalog, advertising, and operations

  • KPI definition, executive dashboards, and recurring performance reviews

  • Margin and contribution analysis

  • Return rate and customer behavior analysis

  • Selection and assortment analysis

Mercantile Commerce operates as a strategic partner to Amazon sellers, combining hands-on execution with analytical insight to help brands grow compliantly and efficiently on Amazon. For companies that need an Amazon team, we offer our expertise as full-service account management. For companies with an existing team, we provide strategic guidance and oversight as consultants.

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