Amazon A+ Content
Enhanced brand content built for your key items
Mercantile Commerce creates and manages A+ Content (sometimes referred to as enhanced brand content) for brands selling on Seller Central and Vendor Central. The work covers the consumer-facing enhanced experience on the product detail page: which modules appear, what they say, how they are designed, and how they are maintained as a catalog changes.
A+ Content is often treated as a one-time design project. We treat it as part of the catalog: planned by product family, written against the questions shoppers are actually asking, published in compliance with Amazon's guidelines, and revisited when the assortment or the competitive set changes.
Module Design and Copy
Module selection is a layout decision and an editorial one at the same time. We write and specify together rather than dropping copy into a template.
Module selection matched to the information being conveyed
Copy written for scanning, with the load-bearing claim first
Comparison charts built to help a shopper choose within your range
Image and graphic specifications provided for design production
Accessible alternative text completed on every image
Brand Story and Cross-Sell Placement
The Brand Story module and comparison placements are the two places where A+ Content does work beyond the single ASIN it sits on.
Brand Story drives awareness of additional product categories and the depth offered by the brand
Comparison charts positioned to keep shoppers inside your assortment
Cross-sell logic reviewed as the assortment changes
Publishing, Moderation, and Compliance
Rejected submissions cost weeks. We publish against Amazon's requirements the first time and handle moderation when it goes the other way.
Content written to Amazon's A+ guidelines and prohibited-content rules
Submission, ASIN application, and status tracking
Moderation rejections diagnosed and resubmitted with the actual issue fixed
Existing content audited against current guidelines