Amazon Catalog Management

Listing-related assistance and content services for brands selling on Amazon

Mercantile Commerce builds and maintains Amazon catalogs for brands selling on Seller Central and Vendor Central. Our catalog work covers ASIN creation, search-optimized titles and keywords, attribute accuracy, variation structure, walking the store, and ticketing to maintain adherence with the authoritative product record.

ASIN Creation and Listing Setup

The decisions made when a listing is created are the ones hardest to undo later. We set listings up correctly the first time, before inventory arrives and before a listing starts accumulating history.

  • Item type keyword and browse node selection appropriate to the product

  • GTIN, UPC, and brand requirements confirmed ahead of submission

  • Marketplace-specific setup when a brand expands to a new Amazon store

  • Pre-launch review of every field before the listing goes live

Search-Optimized Titles and Keywords

Discoverability on Amazon starts with how a listing is written and which terms it is indexed against. We reflect the vocabulary shoppers use to drive discoverability and improve conversion.

  • Keyword research from primary sources

  • Titles optimized for clarity

  • Bullets and descriptions to educate consumers, improve conversion, and reduce avoidable returns

  • All copy adheres to Amazon’s style guide to maximize content stability

  • Backend search terms, subject matter, and other indexed attributes completed

  • Copy revisited as search behavior evolves and consumer feedback accrues

Attribute Accuracy and Item Classification

Incomplete or incorrect attributes affect more than the detail page. They drive fee calculation, size tier, filter eligibility, and whether a product appears in the refinements shoppers use to narrow a category.

  • Required and recommended attributes completed for each product type

  • Compliance, safety, and regulatory attributes populated where applicable

  • Dimensions and weight verified so fees and size tiers are calculated correctly

  • Browse node placement and refinement eligibility reviewed

  • Classification corrected when Amazon reassigns a product

Variation Families and Catalog Integrity

Catalogs degrade quietly. Variations break, duplicates appear, content gets overwritten, and listings fall out of buyable status without anyone being notified.

  • Parent and child variation structures designed around how shoppers browse

  • Duplicate and split ASINs merged or corrected

  • Broken or incomplete variation families rebuilt

  • Suppressed, stranded, and incomplete listings identified and resolved

  • Unintended content changes detected and reverted